Avvo Releases Online Marketing Playbook for Attorneys

May 16, 2013


Whitepaper provides practical legal marketing guidance for solo to mid-sized firm lawyers

Seattle, Wash — Avvo, Inc., the web’s largest expert-only legal Q&A forum, directory and legal marketplace (http://www.avvo.com/),today released The Online Marketing Playbook for Attorneys: A practical guide to the digital tools and strategies that can grow your practice. The more than 30 page whitepaper offers solo to mid-sized  firm lawyers a thorough and step-by-step resource to navigate the complexities of online marketing, including how to define a target audience, website design best practices, search engine optimization and how to choose the right marketing channels.

“This whitepaper covers the legal marketing topics that attorneys have asked us about the most, including the ins and outs of Google Authorship, keyword targeting and mobile website optimization,” said Leigh McMillan, vice president of marketing, Avvo, Inc. “The playbook, which includes content relevant for beginners to seasoned legal marketers, is a follow-up to our recent 4th annual Lawyernomics conference, where a record number of attendees learned how to grow their practice online from experts at companies such as Twitter, Yelp and Avvo, as well as from marketing-savvy attorneys.”

Availability

The free whitepaper is available for download here: http://ignite.avvo.com/whitepapers/attorney-online-marketing-strategy-ebook.html

About Avvo, Inc.

Avvo is the web’s largest legal Q&A forum, directory and legal marketplace (http://www.avvo.com), connecting hundreds of thousands of consumers and lawyers every month.  In Avvo’s Q&A forum consumers can get free legal advice 24/7 from more than 125,000 participating lawyers, and Avvo’s directory provides comprehensive profiles, client reviews, peer endorsements and the industry-recognized Avvo Rating for more than 95 percent of all lawyers in the U.S.  The Avvo Legal Marketplace, currently available for traffic tickets and divorce cases, revolutionizes how consumers find and hire an attorney. In addition, Avvo helps lawyers grow their business with Avvo Ignite, a cloud-based marketing platform and website solution designed specifically for attorneys. Founded in 2007, Avvo is privately held with funding from Benchmark Capital, DAG Ventures and Ignition Partners.